QUADRA
DYNAMICS
From Spreadsheets to Smart Systems
Product Strategy & DevelopmentClient
Al Hiba Real Estate (Dubai)
Year
2023
Services
Product Strategy, UX/UI Design, Fullstack Development
Al Hiba is a growing real estate agency based in Dubai, managing a mix of residential and commercial units. They came to us looking for a better way to handle rent collection, lease tracking, and tenant issues—something more reliable than spreadsheets and WhatsApp threads.
The Challenge
With more properties coming online, their existing setup was stretched thin. Rent payments were hard to track, tenant requests got lost, and reconciling everything each month took way too much manual work. They needed a system—but not a bulky one. It had to be simple, fast, and built around how they already worked.
Our Solution
We treated this like a product, not just a tool. We sat down with their ops team, mapped out how payments, leases, and support played out in the real world, and focused on building something lightweight but powerful. Everything was designed mobile-first, with WhatsApp integration from day one, so both landlords and tenants could get what they needed—without learning a new system.
What We Built
Results
- 192% digital rent adoption in first 60 days
- 250% fewer payment-related support calls
- 380+ tenant issues resolved/month via auto-ticketing
- 43× improvement in rent reconciliation accuracy
- 5Enabled Al Hiba to scale ops across new buildings with no extra headcount
Let's work together
We help teams like Al Hiba go from messy processes to systems that scale. From strategy to launch, we move fast, design with intent, and build tools your team can actually use.
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