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End-to-End Brand Identity, Website & Platform Design

Branding & Digital

Client

PrimeGrid Consulting Engineers (Hyderabad)

Year

2025

Services

Brand Strategy, Identity Design, Web Design & Development

PrimeGrid Consulting Engineers, a Hyderabad-based firm specialising in MEP and building systems, asked us to create a cohesive brand identity and web presence that would elevate their profile and reflect their technical expertise.

PrimeGrid Brand Identity

The Challenge

The firm's previous look was fragmented and overly technical. Their services span mechanical, electrical, plumbing, communications & security, fire & life safety, and building management systems. We needed to distil this complexity into a clear, memorable brand that appeals to both local and global clients.

Our Solution

We conducted stakeholder interviews and market research to identify PrimeGrid's differentiators—60+ years of collective experience and a focus on future-ready solutions. Using insights from this discovery phase, we defined a brand strategy around reliability, precision, and innovation. We prototyped logo concepts inspired by engineering grids and built a modular design system before moving on to website architecture and content.

What We Built

•Logo & Visual Identity: Developed a modern logomark evoking grids and circuits, paired with a clean sans serif wordmark and a dark/light colour palette
•Brand Guidelines: Produced a comprehensive guide covering typography, colour, iconography, imagery, and usage rules
•Responsive Website: Designed and built a website (Next.js + headless CMS) featuring interactive service sections and a narrative page explaining "Our Story" and the team's philosophy
•Marketing Collateral: Created brochures, pitch decks, business cards, and social media templates to support sales and recruitment
•Launch Playbook: Provided CMS training and a rollout plan for content updates and future campaigns
Brand guidelines and collateral
Website design mockups

Results

  • 135% increase in visits, 28% more inquiries — within first quarter post-launch
  • 2Unified branding improved recognition and trust across all channels
  • 3Shorter pitch cycles and stronger engagement with updated sales collateral
  • 4Identity now reflects PrimeGrid's expertise — praised by staff and clients
  • 5Scalable system ready for new offices, services, and marketing growth

Let's work together

We help technical firms like PrimeGrid cut through complexity and build brands that resonate. From strategy and identity to web platforms that convert, we bring clarity, precision, and memorable design to every touchpoint.

Get in Touch